Matthias Gutbrod
Wirtschaftsinformatik und Entrepreneurship
Matthias.Gutbrod@reutlingen-university.de
Nach Vereinbarung (Online & Präsenz)
ESB & Informatik
- Entrepreneurship / Business Model Generation
- Softwareentwicklung
Business Model Validation with Experimentation
Validierung von Geschäftsmodellen durch Experimente in einem
frühen Stadium, um die Chancen für neue Produkte und Services zu
erhöhen und gleichzeitig das Risiko von Fehlentwicklungen
systematisch zu reduzieren.
Gutbrod, Matthias
2018 | |
| Gutbrod, Matthias; Münch, Jürgen (2018): Teaching lean startup principles:an empirical study on assumption prioritization. - In: Software-intensive business: start-ups, ecosystems and platforms : proceedings of the International Workshop on Software-intensive Business: Start-ups, Ecosystems and Platforms (SiBW 2018) : Espoo, Finland, December 3, 2018. - (CEUR workshop proceedings ; 2305). - Aachen : RWTH Aachen. - S. 245-253. - URL: http://ceur-ws.org/Vol-2305/ | BibTeX | RIS URN |
| Gutbrod, Matthias; Münch, Jürgen; Tichy, Matthias (2018): The Business Experiments Navigator (BEN): an approach for validating business models with experimentation. - In: Conference proceedings ICE/IEEE ITMC : 2018 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC) : Stuttgart, 17.06. - 20.06.2018. - Piscataway, NJ : IEEE. - 8 S. - ISBN: 978-1-5386-1469-3. - DOI: https://doi.org/10.1109/ICE.2018.8436389 | BibTeX | RIS DOI |
2017 | |
| Gutbrod, Matthias; Münch, Jürgen; Tichy, Matthias (2017): How do software startups approach experimentation? Empirical results from a qualitative interview study. - In: Product-focused software process improvement : 18th International Conference, PROFES 2017, Innsbruck, Austria, November 29-December 1, 2017, proceedings. - (Lecture notes in computer science ; 10611). - Cham : Springer. - S. 297-304. - ISBN: 978-3-319-69926-4. - DOI: https://doi.org/10.1007/978-3-319-69926-4_21 | BibTeX | RIS DOI |
